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SM-MARKETING.AE1
Strategic Social Media: From Marketing to Social Change
Learn how to create impactful social media strategies that drive engagement, foster communities, and use digital platforms for real change.
- Practice in 20 Hands-On Labs — nothing to install
- 21 Interactive Lessons and 101 topics mapped to the official exam objectives
- 329 Practice Test Questions
Intermediate Self-paced · 1 year access
20 Hands-On LiveLabs
Practice real IT tasks in guided environments.
- Real environments
- Auto-graded
- No installation
21Interactive Lessons
101Topics
20LiveLab
329Practice Test Questions
20Videos
96Flashcards
96Glossary of terms
01 / Skills you'll get
What you will be able to do
Try Free →
No credit card required
Discover how to create engaging content, maximize impact, and measure ROI in this strategic social media marketing course.
Dive into personal branding, community engagement, mobile marketing & more. You’ll learn to bypass algorithms, expand your reach, and build up your brand awareness.
And then comes the last step: apply everything you learned to acquire new customers. Start mastering social media the right way.
- Craft high-impact social media strategies that accelerate engagement and growth.
- Master social media management to achieve exceptional results.
- Create high-yielding social media campaigns that scale.
- Learn to track your campaign success to generate maximum impact.
- Stand out as a thought leader in the industry with brand positioning tactics.
Course Highlights
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21 Structured Lessons Comprehensive coverage of core course objectives
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20 Hands-On LiveLabs Interactive guided scenarios with instant evaluation
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329 Practice Questions Assessment tests with detailed answer rationales
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1 Year Full Access Self-paced learning accessible anytime on all devices
02 / Lessons & labs
See exactly what you will learn and practice
Lessons
21 Interactive Lessons · 101 topics01 Introduction +
02 The Foundational Principles of Behavior Change 5 topics · 1 LiveLab +
- Introduction
- Bridging Communication Theories and Social Media Practices
- Linear Communication Models to Transactional Processes
- Marketing and Behavior Change Theory
- Summary
1 LiveLab in this lesson — see the labs panel →
03 Information Diffusion 5 topics · 1 LiveLab +
- Introduction
- Diffusing Your Message
- Web 1.0 to Web 2.0 Technology Structure
- Transparency, Control, and Public Relations
- Summary
1 LiveLab in this lesson — see the labs panel →
04 Establishing Community 5 topics · 1 LiveLab +
- Introduction
- Community Development Theory
- Behavior Change and the Power of Social Networks
- Brand Authenticity
- Summary
1 LiveLab in this lesson — see the labs panel →
05 Mobilizing Your Users 5 topics · 1 LiveLab +
- Introduction
- Social Media Mobilization
- The Power of User‐Generated Content
- Offline Brand Advocacy
- Summary
1 LiveLab in this lesson — see the labs panel →
06 Social Media Uses 5 topics · 1 LiveLab +
- Introduction
- Transforming Passive Audiences to Participatory Users
- Predicting Social Media Use
- Social Media User Profile
- Summary
1 LiveLab in this lesson — see the labs panel →
07 Active Within Structures 5 topics · 1 LiveLab +
- Introduction
- Active Within Structures
- The Role of Structure
- Recognizing Constrained Active Choices
- Summary
1 LiveLab in this lesson — see the labs panel →
08 Social Media Messages for Engagement 5 topics · 1 LiveLab +
- Introduction
- The Theory of Dialogic Communication
- Social Media Engagement and Virtual Communities
- The Dialogic Loop
- Summary
1 LiveLab in this lesson — see the labs panel →
09 Social Media for Personal Branding 5 topics · 1 LiveLab +
- Introduction
- Personal Branding
- Public/Private Identity
- Omnichannel Personal Marketing
- Summary
1 LiveLab in this lesson — see the labs panel →
10 The Long Tail and Social Media Business Models 5 topics · 1 LiveLab +
- Introduction
- Theory of the Long Tail
- Developing a Business Model
- One Business Model Doesn’t Fit All
- Summary
1 LiveLab in this lesson — see the labs panel →
11 Social Media Marketing Strategies 5 topics · 1 LiveLab +
- Introduction
- Transitioning from Traditional Marketing
- Applied Strategic Theory
- Branded Social Experience
- Summary
1 LiveLab in this lesson — see the labs panel →
12 Mobile Marketing and e‐Commerce 5 topics · 1 LiveLab +
- Introduction
- Mobile Digital Projections
- Peer Influence and a Shared Social Journey
- Generating Return Visits
- Summary
1 LiveLab in this lesson — see the labs panel →
13 Evaluating Social Media Marketing 5 topics · 1 LiveLab +
- Introduction
- Current Social Media Marketing Measurements
- Building on the Focus Group
- Audience Reception Approach
- Summary
1 LiveLab in this lesson — see the labs panel →
14 Social Media for Social Behavior Change 5 topics · 1 LiveLab +
- Introduction
- We First
- Role of the User
- Identification Through Social Behavior
- Summary
1 LiveLab in this lesson — see the labs panel →
15 Social Media and Health Campaigns 5 topics · 1 LiveLab +
- Introduction
- Activation Theory of Information Exposure
- Health Belief Model
- Mobile Reach
- Summary
1 LiveLab in this lesson — see the labs panel →
16 Social Media and Civic Engagement 5 topics · 1 LiveLab +
- Introduction
- Historical Shifts of Civic Engagement
- Civic Engagement and the Individual Self
- Technology and Political Communication
- Summary
1 LiveLab in this lesson — see the labs panel →
17 Communication for Development 5 topics · 1 LiveLab +
- Introduction
- Exploring Communication for Development
- Modernization, Dependency, and Participatory Approaches to Behavior Change
- Opportunities and Challenges of Communication for Development Approaches
- Summary
1 LiveLab in this lesson — see the labs panel →
18 Social Media and Entertainment–Education 5 topics · 1 LiveLab +
- Introduction
- Theoretical Underpinnings of Entertainment–Education
- Entertainment–Education and Public Health
- MARCH Model of Behavior Change
- Summary
1 LiveLab in this lesson — see the labs panel →
19 Social Media in a Post‐convergence Era 5 topics · 1 LiveLab +
- Introduction
- The Culture of Convergence
- Remediation Theory
- Integrating Social Media in a Post‐convergence Era
- Summary
1 LiveLab in this lesson — see the labs panel →
20 Arguing for a General Framework for Social Media Scholarship 5 topics · 1 LiveLab +
- Introduction
- The Six Paradigms of Communication Theory
- A General Framework for Mass Media Scholarship
- Key Intersections of Social Media Scholarship
- Summary
1 LiveLab in this lesson — see the labs panel →
21 The Future of Social Media 6 topics · 1 LiveLab +
- Introduction
- The Future Social Media Landscape
- Artificial Intelligence (AI)
- Opportunities and Concerns
- Conclusions in the Future Social Media Landscape
- Summary
1 LiveLab in this lesson — see the labs panel →
Hands-On Labs Our edge
20 LiveLabs- Transforming Audiences into Advocates: The Starducks #whatsyourname Social Media Story
- Designing for Diffusion: How Man Therapy Balanced Reach and Message Control on Social Media
- Designing Community Behavior: The CrunchCrispCo Secret Menu Campaign and the Power of User Dialogue
- Mobilizing Beyond the Screen: How ChocoNest Transformed Online Engagement into Offline Advocacy
- Turning Scrollers into Participants: Using Active Audience Theory for Smarter Marketing
- Activating Habitual Sharing: How Spotify Wrapped Turns Choice into Viral Routine
- Turning Players into Partners: Building Engagement Through Dialogic Communication
- Turning Scrolls into Shortlists: Building a Public/Private Personal Brand
- Transforming Hits into Hyper-Engagement through Livestream Shopping
- Turning Ads into Play: Designing a Social-First Brand Experience
- Turning Digital Projections into Return Visits
- Measuring What Matters: Building Hybrid Social Media Insight
- Turning "Me First" into "We First": Driving Trust and ROI through Transparency
- Turning Scrolls into Safety: Driving COVID-19 Behavior Change with Social Media
- Turning Neighborhood Feeds into Civic Action: Shaping Engagement, Identity, and Political Voice
- Building Peace Through Participation: Social Media for Peacebuilding
- Designing Stories for Change: Applying Entertainment-Education for Social Impact
- Turning Voices into Participation: Applying Convergence Culture in Social Media Strategy
- Turning Media Theory into Civic Action: Understanding Social Media Scholarship
- Creating Connected Social Media: Integrating IoT, AI, and Trust
Labs run in your browser — nothing to install.
03 / FAQs
Questions before you start
How can I become a social media strategist?+
To become a social media strategist, you’ll need to develop a strong understanding of strategy, analytics, and content. These skills are often built through hands-on experience and structured learning. Courses like uCertify’s are designed to guide you through each essential step.
What’s the best way to learn social media strategy?+
Social media strategy is best learned through practical application. While many start by experimenting, structured courses like this one offer proven frameworks and expert insights you can apply immediately.
Which is the best course for social media marketing?+
The best course will combine strategy, real-world case studies, and platform-specific tactics. Our Strategic Social Media course has been crafted to help learners build skills they can actually use in campaigns.
Keep going
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Ready to Crush It on Social?
Learn proven strategies that drive real results. Sign up today and dominate the social media game.
- 1 year of full access
- 20 LiveLab included
- Certificate of completion
No credit card required